If you are using a home page as your landing page, be assured you are losing valuable sales leads. The home page of a website is designed to be general purpose and explains what it is your business does, and why you do it so well. Imagine your home page is the shop front window: the buyer may stop and admire your products, but if you cannot engage the buyer’s interest, they are just as likely to continue window-shopping onto the next website, and chances are you will never see them again.
A landing page, on the other hand, might be considered an open door. It is a standalone page that appears in response to clicking on an advertisement or email link, engages directly with the potential buyer, and captures data to generate sales opportunities.
Source:
www.creativebloq.com/
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